If you are a blogger and your blog’s name is a nickname, but you want to try something new, you should think about buying domain names featuring your own name. In the beginning of blogging many people preferred to write under the anonymity of a nickname or a pseudonym, as blogs were considered personal diaries, but online. In time, these personal online places developed and many decided for buying domain names to personalize and monetize their blogs. So, buying domain names became a real problem as most did not know if it is better to keep writing under their nickname although they are famous bloggers or to have domains with their own names. Changing from “Little Red Riding Hood” to “Jane Smith” implies re-branding, thus risking to lose a large part of the readers. This is why the best, when buying domain names, is to buy more than one, to make sure you can transfer everything from one to another in case of changes.

Another problem that can show up if you are a blogger and you want to have your own name – you have a lot of options. For example, when buying domain names you need to choose the extension of the domain – what comes after the dot. “Com” is the most known, but many people choose “net” or the extension used for their own countries. If you want to buy “com”, you should know it would be the better option in case you want to expand your business.

Buying domain names with more than one extension is necessary even in order to avoid copycats that may steal your content. If this happens, a copy of your site, bearing the same name can be in top of Google searches higher than yours. The copycat may even ruin your reputation this way, by writing bad things online. Buying domain names is important, mostly if you consider your blog a business and you make money out of it. Your online reputation must be safely kept and buying domain names with different extensions is an important part of this process that regards your career.